Supported by the Home Office, the drinks and hospitality industries, the accreditation assesses against four themes:
- Venue management: assesses security measures and steps taken to reduce noise, litter and other effects the business may have
- Staff training and care: considers how staff are supported by the business to perform their role, develop and grow, and to protect their wellbeing
- Customer safety and welfare: reviews how well the venue takes care of its customers including preventing alcohol being sold to those under 18
- Customer service and community: recognises that businesses work hard to provide a warm welcome to their customers and the communities they are part of
Accreditation lasts for a year, and the assessment is regularly updated to ensure current priorities such as the safety of women and girls are included.
Every accredited business receives a personalised report with advice and ideas about how to provide an even safer and more welcoming place for customers to have fun and socialise.
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